SEILER

Including Eduard Seiler and Johannes Seiler

Samick Music Corp. (SMC)
1329 Gateway Drive
Gallatin, Tennessee 37066
615-206-0077
[email protected]
www.seilerpianousa.com

Pianos made by: Ed. Seiler Pianofortefabrik, Kitzingen, Germany; with Samick Musical Instrument Mfg. Co. Ltd., Bogor, West Java, Indonesia

Eduard Seiler, the company’s founder, began making pianos in 1849, in Liegnitz, Silesia, then part of Prussia. By 1923 the company had grown to over 435 employees, was producing up to 3,000 pianos per year, and was the largest piano manufacturer in Eastern Europe. In 1945 and after World War II, when Liegnitz  (now Legnica) became part of Poland, the plant was nationalized by the Polish Communist government, and the Seiler family left their native homeland with millions of other refugees. In 1954, Steffan Seiler reestablished the company in Copenhagen under the fourth generation of family ownership, and began making pianos again. In 1962 he moved the company to Kitzingen, in Bavaria, Germany, where it resides today. Steffan Seiler died in 1999; the company was managed by his widow, Ursula, until its sale to Samick in 2008. Seiler now produces about 1,000 pianos annually. Samick continues Seiler’s tradition of making high-quality pianos, while diversifying the product lineup to suit a wider range of buyers.

Seiler uses a combination of traditional methods and modern technology. The scale designs are of relatively high tension, producing a balanced tone that is quite consistent from one Seiler piano to the next. Although brilliant, the tone also sings well, due to, the company says, a unique, patented soundboard feature called the Membrator system, used in Seiler’s SE and ED lines: The perimeter of the soundboard is sculpted to be thicker and heavier in mass than the central portion of the board, forming an internal frame within the soundboard itself. The lighter, inner area becomes the vibrating membrane — a diaphragm on its own — unimpeded by the larger soundboard’s attachment to the inner rim. Seiler says that its use of the Membrator system, as well as effective rib positioning, improves the soundboard’s efficiency in radiating sound. It’s easy to identify the Membrator by the tapered groove around the perimeter of the board.

The grands have wide tails, for greater soundboard area and string length. The German Seiler pianos feature Bavarian spruce soundboards, multi-laminated Delignit pinblocks, quartersawn beech bridges, full Renner actions, and slow-close fallboards. A few years ago, the grands were redesigned with a duplex scale for greater treble tonal color, and with longer keys and a lighter touch. Musically, these redesigns were very successful; they retained the typical Seiler clarity, but had longer sustain and a more even-feeling touch.

Beginning in 2010, Samick expanded the Seiler line to cover several additional price points. The top-level, SE-series instruments continue to be handcrafted at the Seiler factory in Kitzingen, Germany, just as they have been for many years. These come in two styles, Classic and Trend. The construction and specifications of the two styles are the same, but the Trends look a bit more modern, and sport a silver-colored plate and chrome hardware, whereas the Classics have the traditional gold- or bronze-colored plate and brass hardware. Both are available in dozens of special furniture styles with beautiful, exotic woods and inlays.

The mid-level Seiler pianos, the ED models, are also known as the Eduard Seiler line. The pianos are manufactured entirely at Samick’s Indonesian factory, using German CNC machinery, to the exact scales and specifications of the hand-built German models. The actions include Renner wippen assemblies and an action rail of Delignit or hornbeam, with keys made by Samick. An Elite Series, currently consisting of models ED-168HS (Heritage) and ED-208 (Conservatory Artist), receive special care and attention from technical personnel in the Tennessee facility. The Eduard Seiler ES Studio Series uses the same strung backs and cabinets as the ED series, but these components are then shipped to Kitzingen, Germany, where assembly is completed, full Renner actions and German hammers are installed, and the final musical finishing of the instruments is performed.

In July 2013, the new Johannes Seiler line was introduced. Though it features cabinetry as beautiful as that of its more expensive brethren, this lower-cost line has its own scale design not shared by other Samick-owned brands, and is produced entirely in the company’s Indonesian facility, using Samick’s premium action and hammers from Abel. These three grand and three vertical models can be identified by the “Johannes Seiler” label on the fallboard.

At both the German and Indonesian factories, strung backs are inspected and cabinet parts carefully fitted to ensure that all specifications have been met to precise tolerances. Soundboard mass distribution and rib positioning are under strict quality control, to achieve consistency in the soundboard’s acoustical properties. Pre-stretching of the strings is done several times, followed by multiple tunings, to ensure maximum stability. Hammer alignment, voicing, and key weighting and balancing are all carefully performed by experienced Seiler technicians, both at the factory and at the company’s Tennessee distribution facility, before shipment to dealers.

Seiler’s 52″ model SE-132, 49″ model ED-126, and 52″ model ED-132 are all available by special order with the optional Super Magnet Repetition (SMR) action, a patented feature that uses magnets to increase repetition speed. During play, tiny magnets attached to certain action parts of each note repel each other, forcing the parts to return to their rest position faster, ready for the next keystroke.

Warranty: 10 years, parts and labor, to original purchaser.

Acoustic Piano: Model & Pricing Guide

* See the Introduction for an explanation of pricing.

Eduard Seiler and Johannes Seiler, other wood finishes: Verticals $1,500 (SMP), Grands $2,000 (SMP).

Model Feet Inches Description MSRP* SMP*
Seiler Verticals
SE-112 43 Modern, Satin Ebony 36,189 27,778
SE-116 45 Konzept6, Satin White 41,759 31,898
SE-116 45 Impuls, Satin Wenge 38,979 29,838
SE-116 45 Primus, Polished Ebony 29,769 23,038
SE-116 45 Mondial, Polished Ebony 31,409 24,278
SE-116 45 Mondial, Polished Rosewood 42,539 32,518
SE-116 45 Konsole, Polished Ebony 34,595 26,598
SE-116 45 Impuls, Polished Ebony 37,579 28,818
SE-116 45 Clou, Polished Ebony 36,979 28,398
SE-116 45 Accent, Polished Ebony 36,979 28,398
SE-122 48 Primus, Polished Ebony 39,759 30,458
SE-126 49 Attraction, Polished Ebony w/Ziricote 61,249 46,318
SE-126 49 Konsole, Polished Ebony 43,979 33,558
SE-126 49 Konsole, Satin Walnut 45,319 34,578
SE-126 49 Attraction, Polished Ebony 47,069 35,818
SE-132 52 Consert, Polished Ebony 53,969 40,978
SE-132 52 Consert, Polished Ebony w/SMR 56,749 43,038
SE-132 52 Consert, Polished Ebony w/Rec Panel 56,749 43,038
SE-132 52 Consert, Polished Ebony w/Rec Panel/SMR 59,529 45,098
Seiler, Eduard Verticals
ED-126 49 Primus, Satin Ebony 13,499 10,998
ED-126 49 Primus, Polished Ebony 12,960 10,598
ED-126M 49 Primus, Satin Ebony w/SMR 14,850 11,998
ED-126M 49 Primus, Polished Ebony w/SMR 14,299 11,598
ED-132 52 Konzert, Satin Ebony 14,299 11,598
ED-132 52 Konzert, Polished Ebony 13,790 11,198
ED-132M 52 Konzert, Satin Ebony w/SMR 15,930 12,798
ED-132M 52 Konzert, Polished Ebony w/SMR 15,199 12,198
Seiler, Johannes Verticals
GS-110NDR 43 Polished Ebony 9,639 9,198
GS-110NDR 43 Polished Fire-Engine Red 10,099 9,598
GS-110NDR 43 Polished Lacquer Dark Walnut 10,099 9,598
GS-110BDR 43 170th Anniv. Polished White/Grey w/Black Hardware 10,099 9,598
GS-112NDR 44 Polished Ebony 10,099 9,598
GS-112NDR 44 Polished Fire-Engine Red 10,590 9,998
GS-112NDR 44 Polished Lacquer Dark Walnut 10,590 9,998
GS-112BDR 44 170th Anniv. Polished White/Grey w/Black Hardware 10,590 9,998
GS-116N 45.5 Satin Ebony w/Nickel Hardware 9,999 8,398
GS-116N 45.5 Polished Ebony w/Nickel Hardware 9,395 7,998
GS-247 46.5 Satin Ebony 10,795 8,998
GS-247 46.5 Polished Ebony 9,995 8,398
GS-247 46.5 Satin Walnut 10,795 8,998
GS-118 47 Satin Ebony 10,195 8,598
GS-118 47 Polished Ebony 9,695 8,198
GS-121 47.5 Ditto, Polished Ebony w/Silver accent 11,595 9,598
GS-122N 48.5 Impulz, Polished Ebony 10,290 9,198
GS-122LID 48.5 Satin Dark Walnut 11,250 9,640
GS-122 48.5 Satin Ebony 10,995 9,198
GS-122 48.5 Polished Ebony 10,195 8,598
Seiler, Eduard ES Studio Series Verticals
ES-126 49 Primus, Satin Ebony 28,995 22,990
ES-126 49 Primus, Polished Ebony 27,495 21,990
ES-132 52 Konzert, Satin Ebony 32,095 24,990
ES-132 52 Konzert, Polished Ebony 30,595 24,190
Seiler Grands
SE-168 5 6 Virtuoso, Polished Ebony 99,289 74,538
SE-168 5 6 Virtuoso, Polished Mahogany 119,269 89,378
SE-186 6 2 Maestro, Matte Ebony Ceramic 139,189 103,998
SE-186 6 2 Maestro, Polished Ebony 116,599 87,318
SE-186 6 2 Maestro, Polished Mahogany 124,939 93,498
SE-186 6 2 Maestro, Polished Rosewood 133,489 99,878
SE-186 6 2 Maestro, Polished Ebony w/Ziricote 126,279 94,538
SE-186 6 2 Louvre, Polished Cherry 157,489 117,598
SE-186 6 2 Florenz, Polished Mahogany 157,489 117,598
SE-208 6 10 Professional, Polished Ebony 130,709 97,818
SE-242 8 0 Konzert, Polished Ebony 172,939 129,138
SE-278 9 2 Konzert, Polished Ebony 280,879 209,058
Seiler, Eduard Grands
ED-168 5 6 Virtuoso, Satin Ebony 37,720 28,940
ED-168 5 6 Virtuoso, Polished Ebony 37,180 28,540
ED-168HS 5 6 Heritage, Satin Ebony 46,999 35,798
ED-168HS 5 6 Heritage, Polished Ebony 45,759 34,998
ED-186 6 2 Maestro, Satin Ebony 45,890 34,800
ED-186 6 2 Maestro, Polished Ebony 44,550 34,000
ED-208 6 10 Conservatory Artist, Satin Ebony 63,179 47,798
ED-208 6 10 Conservatory Artist, Polished Ebony 58,320 44,198
Seiler, Johannes Grands
GS-150 5 0 Satin Ebony 18,549 14,418
GS-150 5 0 Polished Ebony 17,919 13,358
GS-150 5 0 Polished White/Fire-Engine Red 20,389 15,418
GS-150 5 0 Polished Ebony w/Bubinga Accents 20,389 15,418
GS-150 5 0 Polished Lacquer Dark Walnut 19,649 14,998
GS-150B 5 0 170th Anniv. Polished Grey w/Black Hardware 20,389 15,418
GS-150LN 5 0 Satin Ebony w/Nickel Hardware, round leg 21,629 16,458
GS-150LN 5 0 Polished Ebony w/Nickel Hardware, round leg 20,389 15,418
GS-150LN 5 0 Polished Ebony w/Bubinga Accents w/Nickel Hardware, round leg 22,119 16,858
GS-160 5 3 Satin Ebony 25,395 19,798
GS-160 5 3 Polished Ebony 23,995 18,798
GS-160LN 5 3 Satin Ebony, round leg 28,595 22,198
GS-160LN 5 3 Polished Ebony, round leg 27,295 21,198
GS-175 5 9 Satin Ebony 27,795 21,598
GS-175 5 9 Polished Ebony 26,395 20,598
GS-186 6 2 Satin Ebony 29,695 22,998
GS-186 6 2 Polished Ebony 28,595 22,198
Seiler, Eduard ES Studio Series Grands
ES-168 5 6 Virtuoso, Satin Ebony 61,079 46,598
ES-168 5 6 Virtuoso, Polished Ebony 59,579 45,198
ES-186 6 2 Maestro, Satin Ebony 66,599 52,598
ES-186 6 2 Maestro, Polished Ebony 65,099 51,198

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