The Definitive Piano Buying Guide

Acoustic Pianos

Model and Pricing Guide

Spring 2014    Page 205

Acoustic Piano Brand and Company Profiles

Acoustic Piano
Model & Pricing Guide

[Online Edition readers: After reading the following introduction, please click here to access the free searchable database of acoustic piano models and prices. To view the index to the Model & Pricing Guide, click here.]

This guide contains price information for nearly every brand, model, style, and finish of new piano that has regular distribution in the United States and, for the most part, Canada. Omitted are some marginal, local, or “stencil” brands (brands sold only by a single dealership). Prices are in U.S. dollars and are subject to change. Prices include an allowance for the approximate cost of freight from the U.S. warehouse to the dealer, and for a minimal amount of make-ready by the dealer. The prices cited in this edition were compiled in February 2014 and apply only to piano sales in the U.S. Prices in Canada are often very different due to differences in duty, freight, sales practices, and competition.

Note that the prices of European pianos vary with the value of the dollar against the euro. For this edition, the exchange rate used by most manufacturers was approximately €1 = $1.30 – 1.40. Prices of European pianos include import duties and estimated costs of airfreight (where applicable) to the dealer. However, actual costs will vary depending on the shipping method used, the port of entry, and other variables. Also keep in mind that the dealer may have purchased the piano at an exchange rate different from the current one.

Unless otherwise indicated, cabinet styles are assumed to be traditional in nature, with minimal embellishment and straight legs. Recognizable furniture styles are noted, and the manufacturer’s own trademarked style name is used when an appropriate generic name could not be determined. Please see the section on “Furniture Style and Finish” in the article “Piano-Buying Basics” for descriptions or definitions of terms relating to style and finish.

“Size” refers to the height of a vertical or the length of a grand. These are the only dimensions that vary significantly and relate to the quality of the instrument. The height of a vertical piano is measured from the floor to the top of the piano. The length of a grand piano is measured from the very front (keyboard end) to the very back (tail end) with the lid closed.

About Prices

The subject of piano pricing is difficult, complicated, and controversial. One of the major problems is that piano dealers tend to prefer that list prices be as high as possible so they can still make a profit while appearing to give very generous discounts. Honesty about pricing is resisted.

But even knowing what is “honest” is a slippery business because many factors can have a dramatic effect on piano pricing. For one thing, different dealerships can pay very different wholesale prices for the same merchandise, depending on:

  • the size of the dealership and how many pianos it agrees to purchase at one time or over a period of time
  • whether the dealer pays cash or finances the purchase
  • the degree to which the dealer buys manufacturer overstocks at bargain prices
  • any special terms the dealership negotiates with the manufacturer or distributor.

In addition to these variations at the wholesale level, retail conditions also vary from dealer to dealer or from one geographic area to another, including:

  • the general cost of doing business in the dealer’s area
  • the level of pre- and post-sale service the dealer provides
  • the level of professionalism of the sales staff and the degree to which they are trained and compensated
  • the ease of local comparison shopping by the consumer for a particular type of piano or at a particular price level.

Besides the variations between dealerships, the circumstances of each sale at any particular dealership can vary tremendously due to such things as:

  • how long a particular piano has been sitting around unsold, racking up finance charges for the dealer
  • the dealer’s financial condition and need for cash at the moment
  • competing sales events going on at other dealerships in the area
  • whether or not the customer is trading in a used piano.

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Spring 2014    Page 205

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