Spring 2014    Page 174

The Definitive Piano Buying Guide

Acoustic Pianos

Brand and Company Profiles


including Cline and Emerson

Hailun America
P.O. Box 1130
Richland, Washington 99352

Pianos made by: Ningbo Hailun Musical Instruments Co. Ltd., Ningbo, Zhejiang Province, China

Ningbo Hailun began making piano parts and components in 1986 under the Ningbo Piano Parts Factory name, and began assembling entire pianos in 1995. Its assembly facility converted to a full-scale piano manufacturing facility in 2000. Today, the Hailun factory has over 400,000 square feet of production capacity and 800 employees. A 200,000-square-foot expansion project is underway to accommodate distribution in the U.S. market. Additionally, a new cabinet factory is now complete and began production in 2008. In addition to making pianos under the Hailun name, the company also makes the Feurich brand (formerly Wendl & Lung — see Feurich). Hailun also makes pianos or components under contract for several other manufacturers and distributors. Hailun recently conducted an Initial Public Offering of stock on the Shenzen Stock Exchange.

Currently, the Hailun line consists of four vertical sizes (mostly larger uprights) and five grand sizes. In 2010, the company introduced the 52" model HU7-P, with a duplex scale, agraffes, and a steel capo bar for, the company says, a "lush and powerful sound in the American tradition." This model also has a middle pedal that operates a true sostenuto mechanism.

(Note: Model designations on the cast-iron plates of some Hailun pianos may differ from those in Hailun marketing materials and in this publication because the models may have different names in the Chinese and U.S. markets. In each such case, the scale designs are the same, but, according to Hailun, the U.S. models contain the higher-quality parts and materials advertised in U.S. marketing materials and on the Hailun America web page.)

Hailun America is in the process of introducing several new grand and vertical models under the Emerson brand name (formerly the Hailun Vienna Series). The W.P. Emerson Co. was founded in 1849 by William P. Emerson, later changing its name to the Emerson Piano Co. Located in Boston, the company became a meeting place of old-world artisans and new-world technology, and grew into one of the largest and most reputable piano manufacturers of its time, selling its pianos throughout the world. The distributor of today's Emerson piano says that it seeks to continue the tradition of bringing together the new and old worlds, combining European, American, and Asian resources to address the need for an exacting, quality instrument that "reflects the Western tradition of piano building" at a more favorable price, and to "create a warm tonal experience in the tradition of the Viennese sound."

Emerson pianos are designed by an international team of piano designers close to the Hailun factory, and are manufactured by Hailun. The wood for its soundboards is sourced from the North Austrian Alps. The grands are designed with a wide tail, vertically laminated maple bridges, a slightly firmer touch, and faster action speed. The vertical has a patented TriGon duplex scale, agraffes, a full-perimeter plate, and an enhanced soundboard design. Each purchaser of an Emerson may, within 18 months of purchase, request that a special highly qualified technician, known as a Vienna Concert Technician, spend a full day of concert-level regulation and voicing on the piano at the customer's home.

In 2011, Hailun introduced a slow-close piano lid in all its grand piano models. Graphically named the Hailun Limb Protection System (HLPS), this is a version of the Safety-Ease retrofit system, described elsewhere in this publication, built into the piano at the factory. HLPS allows even a child to easily lift the otherwise heavy lid of a grand piano without danger, and prevents a falling lid from crashing down onto arms and hands. A version of HLPS, called HLPS Plus, and available only in the Vienna models, allows the user to adjust a grand piano lid to any position without the need for a lid propstick. Apart from the safety benefit, HLPS Plus allows the user to modulate sound projection by adjusting the lid position.

Hailun is a little different from most of the other Chinese companies selling pianos in the U.S.: Its founder and owner, Chen Hailun, is an entrepreneur in the Western style, and deeply involved in every aspect of the business. Originally a maker of molds for industrial use, Chen got into the piano business when piano manufacturers started to use his services to make piano parts. In 1998 he bought out the government's position in his company to better control quality and hiring decisions.

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Spring 2014    Page 174

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