Spring 2014    Page 164

The Definitive Piano Buying Guide

Acoustic Pianos

Brand and Company Profiles


including Taylor London
Piano Marketing Group, LLC
752 East 21st Street
Ferdinand, Indiana 47532

Company Headquarters: Joseph Brodmann GmbH, Kudlichgasse 24, A-1100 Vienna, Austria.
Phone: +43-1-890-3203; colin.taylor@brodmann.at

Pianos made by: various makers (see text)

Joseph Brodmann was a well-known piano maker in Vienna in the late 18th and early 19th centuries. Ignaz Bösendorfer apprenticed in Brodmann's workshop and eventually took it over, producing the first Bösendorfer pianos there. Today's Brodmann is a new company, headquartered in Vienna, and founded in 2004 by two former Bösendorfer executives, pursuing a direction they say was planned as a possible second line for Bösendorfer a number of years ago, but never acted upon.

Brodmann says its mission is to produce a piano with high-end performance characteristics at an affordable price by using European components in key areas, strict quality control, and manufacturing in countries with favorable labor rates.

There are three lines of Brodmann piano. The Professional Edition (PE) pianos, made in China, are designed in Vienna and use European components such as Strunz soundboards, Abel hammers, Röslau strings, and Langer-designed actions (Renner in the model 228, a Chinese action in the verticals). For quality control, Brodmann has its own employees from Europe in the factory. The scale design of the 6' 2" model PE 187 is said to be similar to that of a Steinway model A and is often singled out for praise.

The Conservatory Edition (CE), for the more price-conscious buyer, is also made in China, and comprises all Chinese parts (except for Japanese hammer felt), and receives Brodmann quality control.

The Artist Series (AS), introduced in 2011 and available only in the larger grand sizes (including a concert grand) and the largest upright size, is partially made in China and then shipped to Germany, where the German strings and action are installed and all musical finishing work is performed. The rim is made of maple; the soundboard, ribs, and pinblock are from Bolduc, in Canada; and the piano uses a Renner action, Kluge keyboard, and Abel or Renner hammers.

The Brodmann company also makes an entry-level piano line called Taylor London, made in China with Asian parts, and subject to Brodmann's quality control.

Warranty: 12 years, parts and labor, transferable to future owners within the warranty period.

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Spring 2014    Page 164

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