Globalization, Quality, and Value
The worldwide changes in the piano industry are making it more difficult to advise piano shoppers. For many years, the paradigm for piano quality has been an international pecking order: pianos from Russia, China, and Indonesia at the bottom; followed by Korea, Japan, and Eastern Europe; and, finally, Western Europe at the top, with pianos from the U.S. scattered here and there, depending on the brand. This pecking order has never been foolproof, but it has served a generation of piano buyers well enough as a rule of thumb.
Now this order is being disturbed by globalization. High-end and low-end makers are, to some extent, adopting each other’s methods and narrowing the differences between them. On the one hand, some Western European and American makers of high-end pianos are partially computerizing the manufacture of their “hand-built” pianos, quietly sourcing parts and subassemblies from China, and developing less expensive product lines in Eastern Europe and Asia. On the other hand, some Korean and Chinese makers are importing parts and technology from Germany, Japan, and the U.S., producing pianos that sometimes rival the performance of more expensive pianos from the West. Global alliances are bringing new products to market that are more hybridized than anything we’ve seen before. Although the old pecking order still has some validity, the number of exceptions is increasing, causing temporary confusion in the marketplace until a new order emerges.
At the same time that the range of quality differences is narrowing, the range of prices is widening, bringing into greater prominence issues of “value.” Eastern European brands have emerged as “value” alternatives to Western European brands, the latter becoming frightfully expensive due to high labor costs and the rapid appreciation of the euro against the dollar. Some of the better pianos from China, Korea, and Indonesia have become value alternatives to Japanese pianos. Brands that don’t scream “value” are being squeezed out of the market.