Your budget is probably the most important factor in your choice of piano, but it's hard to make a budget when you don't know how much pianos cost. Here is some rule-of-thumb information to get you started:
Most new vertical pianos sell in the range of $3,000 to $10,000, though some higher-end ones cost two or three times that, and a few cost less. Entry-level grand pianos generally go for $5,000 to $10,000, mid-range grands from $10,000 to $30,000, and high-end grands for $30,000 to $100,000 or more. Unrestored but playable used pianos cost from perhaps 20 to 80 percent of the cost of a comparable new instrument, depending on age and condition, with 15-year-old used pianos coming in at about 50 percent. The cost of restored instruments will be discussed later. More complete and accurate information can be found in the articles on new and used pianos, and in the "Model & Pricing Guide" reference section, elsewhere in this issue.
Rent or Buy?
If the piano is being purchased for a beginner, there is a significant possibility that he or she will not stick with playing the piano. To handle this and other "high-risk" situations, most dealers offer a rental/purchase program. In the typical program, the dealer would rent you the piano you are considering purchasing for up to six months. You would pay round-trip moving expenses upfront, usually $300 to $400, plus a monthly rental fee, typically $50 to $100 for a vertical piano. (Rental/purchase programs do not usually apply to grand pianos.) Should you decide to buy the piano at any time before the end of the six-month term, all money paid up to that point would be applied to the purchase. Otherwise, you would return the piano and be under no further obligation.
Two pieces of advice here: First, make sure you rent the piano you ultimately wish to buy, or at least rent from the dealer who has that piano, and not simply the piano or dealer with the lowest rental rate — if you eventually decide to buy from a different dealer, you'll forfeit the rental payments already made to the first dealer. However, if you decide to buy a different piano from the same dealer from whom you rented, it's possible that dealer would agree to apply some or all of the rental payments to the new piano — but check on this in advance. Second, clarify issues of price before you decide whether to rent or buy. Specifically, find out whether you'll be allowed to apply the rental payments toward, for example, today's sale price, rather than toward the regular price six months from now — or conversely, if you'll be held to today's price should there be a sale six months from now. Keep in mind, however, that a "sale" is generally a reduction in price designed to entice you to buy now.
Like just about everything else you can buy, pianos come in a range of quality levels. When we speak of quality in a piano, we are referring to how it sounds, plays, and looks, and how well it will hold up with time and use. These are functions of the care taken in the design of the instrument; the quality of the materials used and how they are assembled; and the amount of handwork put into the final musical and aesthetic finishing of the instrument. With a new piano, we are also concerned, to a lesser extent, with how much pre-sale service is required by the dealer to make the instrument ready — a dealer is less likely to perform a lot of "make-ready" on an inexpensive piano. Also important are the terms of the warranty and the manufacturer's (or other warrantor's) reputation for honoring warranties. The prestige value of the name and the history of the brand may also be perceived as a form of quality by some buyers. The Piano Book goes into great detail about what creates quality in a piano.