A Map of the Market for New Pianos (continued)

*Tentative, based on very limited information

The key to proper use of this chart is not to cling to it too tightly but to understand that, given its subjectivity and simplicity, it should be used only as a learning tool. In addition, use common sense when comparing one brand with another. Compare verticals with verticals and grands with grands, and compare only similar sizes, or models whose selling prices fall within the same range. Note that, for the sake of simplicity, there may be quality differences within a single product line that are not shown here; also, a few brands were omitted due solely to lack of sufficient information about them.

A generalization useful to understanding the piano market is that pianos can be divided into two types, Performance and Consumer, both of which are necessary to meet the needs of the wide variety of piano buyers. Performance-grade pianos generally have one or more of the following attributes: They are built to a single high standard, almost without regard to cost, and the price charged is whatever it takes to build such a piano and bring it to market. A greater proportion of the labor required to build them is in the handwork involved in making custom refinements to individual instruments. Most are made in relatively small quantities by firms that have been in business for generations, often under the same family ownership. As a result, many have achieved almost legendary status, and are often purchased as much for their prestige value as for their performance. Finally, these are the instruments most likely to be called into service when the highest performance level is required, particularly for classical music. Most performance-grade pianos are made in Europe or the United States.