Keyboard Concepts

There are obvious advantages to shopping locally, and it would be foolish not to at least begin there. Shopping, delivery, and after-sale service are all much easier, and there can be pleasure in forging a relationship with a local merchant. That said, every person's lifestyle and priorities are different. A New Yorker who frequently does business in San Francisco may find it more "local" to visit a piano dealer in downtown San Francisco, near his or her business meeting, than to drive all over the New York metropolitan area with spouse and children on a Saturday morning. In the marketplace, the customer is king. As people become more and more at ease with doing business of all kinds long-distance with the aid of the Internet, it's inevitable that piano shopping will migrate in that direction as well. In recognition of this trend, several manufacturers now mandate that when a customer buys a piano from a dealer outside the customer's local area, the local authorized dealer of that brand will actually deliver the piano, and will receive a small percentage of the sale from the selling dealer in return for handling any warranty issues that may arise.

Buying a piano sight unseen (which, in view of the above discussion, must involve used pianos, not new) is something entirely different. Obviously, if you're at all musically sensitive, buying a piano without trying it out first is just plain nuts. But, as much as I hate to admit it, it may make sense for some people. In the piano business, we like to say (and I say it a lot) that a piano is not a commodity; that is, a product of which one example is more or less interchangeable with another. Each piano is unique, etc., etc., and must be individually chosen. But for someone who is buying a piano for a beginner, who has no preference in touch and tone, and just wants a piano that's reasonably priced, reliable, and looks nice, a piano may, in fact, actually be a "commodity." I might wish it were otherwise, just as an audiophile might wish that I wouldn't buy a stereo system off the shelf of a discount department store, but we're all aficionados of some things and indifferent about others, and that's our choice. Furthermore, just as people who buy electronic keyboards frequently graduate to acoustic pianos, the person who today buys a piano over the Internet may tomorrow be shopping at a local dealer for a better piano with a particular touch and tone. Although it isn't something I'd advise as a general rule, the fact is that many people have bought pianos over the Internet without first trying them out and are pleased with their purchase (and some people, probably, are not so pleased).

If you're thinking of making a long-distance purchase, however, please take some precautions (not all of these precautions will be applicable to every purchase). First, consider whether it's really worth it once you've taken into account the cost of long-distance shipping. Find out as much as you can about the dealer. Get references. Get pictures of the piano. Hire a piano technician in the dealer's area to inspect the piano (use the Piano Technicians Guild website, www.ptg.org, to find a technician) and ask the technician about the dealer's reputation. Make sure the dealer is experienced with arranging long-distance piano moves, and uses a mover that specializes in pianos. Find out who is responsible for tuning and adjusting the piano in your home, and for repairing any defects or dings in the finish. Get the details of the warranty, especially who is responsible for paying the return freight if the piano is defective. Find out how payment is to be made in a way that protects both parties. And if, after all this, you still want to buy long-distance, my best wishes for a successful purchase.