World Class PianosBuying a piano sight unseen (which, in view of the above discussion, must involve used pianos, not new) is something entirely different. Obviously, if you're at all musically sensitive, buying a piano without trying it out first is just plain nuts. But, as much as I hate to admit it, it may make sense for some people. In the piano business, we like to say (and I say it a lot) that a piano is not a commodity; that is, a product of which one example is more or less interchangeable with another. Each piano is unique, etc., etc., and must be individually chosen. But for someone who is buying a piano for a beginner, who has no preference in touch and tone, and just wants a piano that's reasonably priced, reliable, and looks nice, a piano may, in fact, actually be a "commodity." I might wish it were otherwise, just as an audiophile might wish that I wouldn't buy a stereo system off the shelf of a discount department store, but we're all aficionados of some things and indifferent about others, and that's our choice. Furthermore, just as people who buy electronic keyboards frequently graduate to acoustic pianos, the person who today buys a piano over the Internet may tomorrow be shopping at a local dealer for a better piano with a particular touch and tone. Although it isn't something I'd advise as a general rule, the fact is that many people have bought pianos over the Internet without first trying them out and are pleased with their purchase (and some people, probably, are not so pleased).

If you're thinking of making a long-distance purchase, however, please take some precautions (not all of these precautions will be applicable to every purchase). First, consider whether it's really worth it once you've taken into account the cost of long-distance shipping. Find out as much as you can about the dealer. Get references. Get pictures of the piano. Hire a piano technician in the dealer's area to inspect the piano (use the Piano Technicians Guild website,, to find a technician) and ask the technician about the dealer's reputation. Make sure the dealer is experienced with arranging long-distance piano moves, and uses a mover that specializes in pianos. Find out who is responsible for tuning and adjusting the piano in your home, and for repairing any defects or dings in the finish. Get the details of the warranty, especially who is responsible for paying the return freight if the piano is defective. Find out how payment is to be made in a way that protects both parties. And if, after all this, you still want to buy long-distance, my best wishes for a successful purchase.

Negotiating Price and Trade-Ins

The prices of new pianos are nearly always negotiable. Only a handful of dealers have non-negotiable prices. If in doubt, just ask--you'll be able to tell. Some dealers carry this bargaining to extremes, whereas others start pretty close to the final price. Many dealers don't like to display a piano's price because not doing so gives them more latitude in deciding on a starting price for negotiation, depending on how they size up the customer. This makes shopping more difficult. Use the price information in the "Model & Pricing Guide" of the current issue of Acoustic & Digital Piano Buyer to determine the likely range within which a given model will sell. Don't give in too quickly. It's quite common for the salesperson to call a day or two later and offer a lower price. If there's an alternative piano at another dealership that will suit your needs just as well, it will help your negotiating position to let the salesperson know that.

Due to the high cost of advertising and conducting piano megasales (such as college sales, truckload sales, etc.), prices at these events are often actually higher than the price you could negotiate any day of the week, and the pressure to buy can be enormous. Shop at these sales only after you've shopped elsewhere, and look for the real bargains that occasionally exist.


FALL 2009 -- page 28

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