Established in 1958, Samick Musical Instrument Mfg. Co. Ltd. is one of the world’s leading producers of pianos and guitars (see under Samick in the acoustic-piano listings). The company has factories in China, Germany, Indonesia, Korea, and the U.S.
Samick is in the process of revamping its digital piano line, and currently sells one vertical and two grand models. The grands are ensemble digitals with six or eight speakers; the vertical has four speakers and an acoustic-piano–style soundboard. All three have Fatar keyboards with triple-sensor keys and are equipped with Bluetooth.
Samick has instituted a new sales method for its digital pianos. Sales agents—who could be traditional piano dealers, or music teachers, or anyone connected with the music business—have demonstrator models that prospective buyers can try out, but the agents do not stock or deliver the instruments. Instead, the agents assist customers in going online and buying directly from the manufacturer at a non-negotiable price. The piano is then delivered by the manufacturer to the customer’s home with “white-glove service”: the mover unboxes and sets up the instrument where the customer desires it, then removes the packing materials from the premises. If there is ever a warranty issue, the customer contacts the manufacturer, who uses the same white-glove service to replace the instrument.